Objective:
Position Meta as the pioneer company in the development and democratization of the technologies that will build the metaverse.
Strategy:
We partnered with Colombia’s top contemporary art fair Feria del Millón to offer consumers, clients and press an AR experience using effects on Instagram, so they could understand our vision for the metaverse with the technologies that are already available in the country. We used the GenZ channel Keep Up to reach young audiences.
157 publications
8
13
11
125
Tactic
- interviews tour prior to the Feria del Millón.
- Invitation of media to the Feria del Millón and management of interviews.
- Accompaniment of influencers at the Feria del Millón.
- Send press kit.
Tier 1 = 90
Tier 2 y 3 = 67
National coverage
Tier 2 y 3 = 67
National coverage
