Objective:
Position PET FOOD INSTITUTE among the Colombian veterinary guild as the leading company in matters of nutrition, well-being and health in dogs and cats.
Strategy:
Carry out informal talks among veterinary colleagues, led by the spokesperson for the Pet Food Institute in Colombia to discuss day-to-day nutrition issues with their patients.
Tactic
- Build relationships with the veterinary trade to position PFI as the leading organization for pet nutrition information.
9
breakfasts
breakfasts
69
vets
reached
vets
reached
